MISSION

We're more than a beauty brand—we're a movement toward mindful skincare. Powered by clean ingredients and backed by skin science, we're here to help you feel confident in your skin.

HISTORY

Dear Kids & Family is
It was born from the meeting of Chihiro-kun's Mama, a mother of a child with a disability who also runs a rehabilitation facility, and Chii, a clinical psychologist who works at the facility.

As we interact with children every day from our respective positions, we felt that it would be great if there were items that could gently support children and their families so that they could spend time together with smiles and peace of mind.

Not just specialization and functionality,
We want to deliver products that are "cute, warm, and blend naturally into everyday life." To make this dream a reality, we launched Dear Kids & Family.

I would like to bring "kindness time" to families by cherishing my professional qualifications, on-the-job experience, and the small insights that arise from daily child-rearing.

What we hope for is a "gentle future" where children and their families can live with peace of mind and smiles.

We put our heart and soul into each and every item so that this brand can continue to bring a little peace of mind and smiles to homes.

To put this idea into practice, we launched Dear Kids & Family.

I would like to bring "kindness time" to families by cherishing my professional qualifications, on-the-job experience, and the small insights that arise from daily child-rearing.

What we hope for is a "gentle future" where children and their families can live with peace of mind and smiles.

We put our heart and soul into each and every item so that this brand can continue to bring a little peace of mind and smiles to homes.

  • Chihiro's mom profile

  • Chii profile

  • Supervising and supporting members

  • Together with the TSUGUMI Group

ITEMS